How to Download and Use WhatsApp Business for Your Company
WhatsApp is one of the most popular messaging apps in the world, with over 2 billion users. It's not only a great tool for personal communication, but also for business. If you want to connect with your customers, prospects, and partners on WhatsApp, you need to use WhatsApp Business.
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WhatsApp Business is a tool for companies to engage with customers over the platform. It is built on top of WhatsApp Messenger and includes all the features that you rely on, such as multimedia, free calls, and group chat. There are two ways to use WhatsApp Business: WhatsApp Business App and WhatsApp Business Platform.
In this article, we will explain what WhatsApp Business is, how it differs from WhatsApp, and how to download and use it for your company.
What Is WhatsApp Business and How Is It Different from WhatsApp?
WhatsApp Business is a free-to-download app for small businesses that allows them to create a business profile, showcase their products and services, and communicate with their customers more efficiently. It also offers some additional features such as labels, quick replies, greeting messages, and away messages.
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WhatsApp Business Platform is a solution for medium to large businesses that want to communicate with their customers at scale through programmatic access. It allows them to integrate WhatsApp with their CRM and customer support software, send automated notifications and reminders, and use chatbots and media-rich messages.
WhatsApp Business App vs. WhatsApp Business Platform
WhatsApp Business AppWhatsApp Business Platform
For small businesses who personally manage conversations with customersFor medium to large businesses who communicate with customers at scale through programmatic access
Download the app from Google Play Store or App StoreApply for access to the WhatsApp Business API
Create a business profile with logo, website, address, etc.Create a business account and phone number through a WhatsApp Business Solution Provider
Use labels, quick replies, greeting messages, and away messagesUse message templates, chatbots, media-rich messages, and webhooks
Build a catalog to showcase your products and servicesIntegrate WhatsApp with your CRM and customer support software
Respond to customer-initiated messages for free within 24 hoursSend business-initiated messages for a fee per message
Connect up to four devices to a single accountConnect more than four devices through the API
WhatsApp Business Features and Benefits
The main benefits of using WhatsApp Business are:
You can reach your customers where they already are. With over 2 billion users worldwide, there's a good chance that your customers are already on WhatsApp. By using WhatsApp Business, you can meet them on their preferred channel and provide a seamless experience.
You can drive business outcomes. Whether you want to increase sales, improve customer satisfaction, or reduce costs, you can use WhatsApp Business to achieve your goals. You can send personalized offers, confirm orders, provide support, collect feedback, and more using WhatsApp Business.
You can save time and resources. WhatsApp Business allows you to automate some of your tasks and streamline your workflows. You can use labels to organize your chats, quick replies to answer common questions, greeting messages to welcome new customers, and away messages to let them know when you're not available.
You can build trust and loyalty. WhatsApp Business enables you to create a professional and consistent image for your brand. You can use your logo, website, address, and other details to create a business profile that customers can easily find and verify. You can also use a catalog to showcase your products and services in an attractive way.
How to Download the WhatsApp Business App
If you want to use the WhatsApp Business App, you need to download it from the Google Play Store or the App Store. Here are the steps to follow:
Step 1: Download the App from Google Play Store or App Store
Go to the Google Play Store or the App Store on your device and search for "WhatsApp Business". Tap on the app icon and then tap on "Install" or "Get". Wait for the app to download and install on your device.
Step 2: Verify Your Business Phone Number
Open the WhatsApp Business App and agree to the terms of service and privacy policy. Then, enter your business phone number and tap on "Next". You will receive a verification code via SMS or a phone call. Enter the code and tap on "Next" again.
Note: You can use the same phone number that you use for WhatsApp Messenger, but you will have to transfer your account information to WhatsApp Business. Alternatively, you can use a different phone number for WhatsApp Business, but you will need a separate device or a dual SIM phone.
Step 3: Restore Your Account from a Backup (Optional)
If you have previously used WhatsApp Messenger with the same phone number, you will be asked if you want to restore your chat history from a backup. Tap on "Restore" if you want to keep your old conversations, or tap on "Skip" if you want to start fresh.
Step 4: Set Your Business Name and Profile
Next, you will be asked to enter your business name. This is how your customers will see you on WhatsApp. Choose a name that represents your brand and is easy to remember. You can also add an optional profile photo. Tap on "Next" when you are done.
Then, you will be taken to the settings menu where you can edit your business profile. Tap on "Business Profile" and fill in the details such as your website, address, description, hours of operation, email address, etc. Tap on "Save" when you are done.
Step 5: Build Your Catalog and Messaging Tools
The last step is to build your catalog and messaging tools. A catalog is a feature that allows you to showcase your products and services on WhatsApp. To create a catalog, tap on "Catalog" in the settings menu and then tap on "Add Product or Service". You can add photos, prices, descriptions, links, etc. for each item. Tap on "Save" when you are done.
Messaging tools are features that help you communicate with your customers more efficiently. To set up your messaging tools, tap on "Business Tools" in the settings menu and then tap on "Messaging Tools". You can create labels, quick replies, greeting messages, and away messages. Tap on "Save" when you are done.
How to Use the WhatsApp Business Platform
If you want to use the WhatsApp Business Platform, you need to apply for access to the WhatsApp Business API and choose a WhatsApp Business Solution Provider. Here are the steps to follow:
Step 1: Apply for Access to the WhatsApp Business API
The WhatsApp Business API is a programmatic interface that allows businesses to communicate with their customers at scale through programmatic access. To apply for access to the API, you need to fill out an application form on the WhatsApp website. You will need to provide some information about your business such as your name, email address, website URL, industry, country, etc. You will also need to agree to the terms of service and privacy policy.
Note: Applying for access does not guarantee approval. WhatsApp reviews each application individually and may take several weeks or months to respond.
Step 2: Choose a WhatsApp Business Solution Provider
A WhatsApp Business Solution Provider is a third-party company that helps businesses set up and manage their WhatsApp Business account and phone number through the API. They also offer additional services such as integration, customization, analytics, support, etc. To choose a WhatsApp Business Solution Provider, you need to visit the WhatsApp website and browse the list of certified partners. You can filter them by region, industry, service, etc. and contact them directly to discuss your needs and requirements.
Step 3: Set Up Your WhatsApp Business Account and Phone Number
Once you have chosen a WhatsApp Business Solution Provider, they will help you set up your WhatsApp Business account and phone number. You will need to provide some information such as your business name, logo, address, website, etc. and verify your phone number. You will also need to agree to the terms of service and privacy policy.
Note: You can use the same phone number that you use for WhatsApp Messenger, but you will have to transfer your account information to WhatsApp Business. Alternatively, you can use a different phone number for WhatsApp Business, but you will need a separate device or a dual SIM phone.
Step 4: Create and Submit Your Message Templates
Message templates are pre-approved messages that you can use to send business-initiated messages to your customers. These messages can include text, images, documents, audio, video, etc. To create and submit your message templates, you need to use the WhatsApp Business Solution Provider's dashboard or API. You will need to provide some information such as the template name, category, language, content, etc. and submit them for approval by WhatsApp.
Note: You can only send business-initiated messages to customers who have opted in to receive them from you. You will also be charged a fee per message depending on the destination country and carrier.
Step 5: Integrate WhatsApp with Your CRM and Customer Support Software
The final step is to integrate WhatsApp with your CRM and customer support software. This will allow you to manage your conversations with your customers more effectively and efficiently. You can use the WhatsApp Business Solution Provider's dashboard or API to connect WhatsApp with your software of choice. You will be able to send and receive messages, track customer data, automate workflows, generate reports, etc.
Conclusion
WhatsApp Business is a powerful tool for businesses of all sizes and industries to communicate with their customers on WhatsApp. It offers two ways to use it: WhatsApp Business App and WhatsApp Business Platform. Depending on your needs and goals, you can choose the one that suits you best and follow the steps above to download and use it for your company.
WhatsApp Business can help you reach your customers where they already are, drive business outcomes, save time and resources, and build trust and loyalty. If you want to take advantage of this opportunity, don't hesitate to get started with WhatsApp Business today.
FAQs
Q: Is WhatsApp Business free?
A: WhatsApp Business App is free to download and use for small businesses. WhatsApp Business Platform is free to apply for access but requires a fee per message for business-initiated messages.
Q: Can I use both WhatsApp Messenger and WhatsApp Business on the same device?
A: Yes, you can use both apps on the same device as long as they are registered with different phone numbers.
Q: How can I switch from WhatsApp Messenger to WhatsApp Business?
A: You can switch from WhatsApp Messenger to WhatsApp Business by downloading the app from the Google Play Store or the App Store and verifying your phone number. You will be asked if you want to transfer your account information to WhatsApp Business. Tap on "Continue" and follow the instructions.
Q: How can I delete my WhatsApp Business account?
A: You can delete your WhatsApp Business account by going to the settings menu and tapping on "Account". Then tap on "Delete My Account" and enter your phone number. Tap on "Delete My Account" again and confirm your choice.
Q: How can I contact WhatsApp Business support?
A: You can contact WhatsApp Business support by going to the settings menu and tapping on "Help". Then tap on "Contact Us" and fill in the form with your question or issue. Tap on "Send" when you are done. 44f88ac181
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